Arenas in Digital Marketing

Introduction to digital marketing:Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.Ways to do digital marketing:1. Search Engine Optimization2. PPC3. Email Marketing (factors such as subject line, quality, and personalization are matters)4. Social Media Marketing5. Digital Display Marketing6. Mobile Marketing7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)8. Traditional Marketing MethodsStrategies and their Introduction:1. Search Engine Optimization (SEO):SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.That’s why SEO is more worthwhile over time. This includes:• Keyword Analysis• On page optimization (optimizing a website in page level)• Off page optimization (building quality back links to web site and to web pages)• Building authority for brand terms (This includes company profiles in major Social networks)• Website health checkups (checking technical issues)• Analytics Reports (Provides how our campaigns are working by seeing traffic)2. PPC:PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.Google AdWords is the most popular PPC program.Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.3. Email Marketing:Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.Important things to consider:Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)Step 2: A service like Aweber.com, mailchimp.com can be handy for instant reply messages and managing newsletter campaigns.Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.4. Social Media Marketing:Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.First, define your goals. What are you trying to get out of social media?Strategy: This starts with identifying right channels for the type of business we are in.Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & PinterestStep 2: using photo sharing services like Flicker, Instagram etc…using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com etc…Step 3: Starting activities which represents your company business sector.Step 4: Building a community at these third party Social Sites.Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.5. Digital Display marketing:• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.6. Mobile Marketing:Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.• Optimizing website for mobile is important.Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.7. Content Marketing:Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.Note: This content marketing alone will work with almost all other online marketing campaigns.8. Traditional Marketing Methods:Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.Television: Advertisements (paid)Radio: Advertisements (paid)Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).News created by a program which offers some of the services to public for free (earned)Magazines: Advertisements (paid)Conclusion:Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.

Be a Wholesale Dropshipper of Ladies’ Clothing – Tips to Help You Find Suppliers of Ladies’ Clothing

Different occasions warrant different clothes for fashion conscious women who want to look their best and wear their newest trendy clothes. Everywhere in the world, women always want to be seen wearing the newest and most fashionable clothes they can find. Even with the global economic crisis, ladies still shop for clothes that can suit their preferences and needs.It is for this reason that many enterprising businessmen are starting to venture into selling clothing exclusively for ladies. If you are one of these people who have seen the bright opportunities of selling ladies clothes, then why not be a wholesale dropshipper?If you have already decided you want to venture into selling ladies clothes as a wholesale dropshipper, then go a little step further by bringing your business online where you can sell to all the fashionable women the world over. The internet has revolutionized the consumer trade, thus it is now possible for anyone anywhere in the world to order your products online and have it delivered on their doorsteps. It is just a matter of having a network or affiliates which can easily be contacted so that you will be able to deliver the best quality service to satisfy your clients so that they will eventually come back for more.Most manufacturers of ladies clothing have outsourced the making of their clothes in countries where labor is inexpensive. This is a sound business scheme to enable them to sell their clothes at cheaper wholesale prices to businesses. If you want to look for the best manufacturers who can give you quality but cheap clothing products, then go online and browse through sites which has a directory of the most reliable companies in the business. These sites, such as SaleHoo, have comprehensive information regarding dropshipping and wholesaling which can be very useful when you are still starting up on your online wholesale business. Be sure to join forums where you can read about experiences and opinions of other people who are on the consumer trade. You can also participate and ask your questions so that you can clarify some points to make you better understand the different aspects of establishing and running an online wholesale business.

Importance of Basic Diet and Nutrition – 4 Essential Fat Loss Tips

Is it necessary to provide our body adequate diet and nutrition? Is good nutrition important to our health? Eating well means achieving or maintaining adequate nutrition that is necessary for every person to improve and maintain optimal health. Eating healthily includes special diets for weight loss, lowering cholesterol level, blood pressure and controlling diabetes mellitus. It also includes nutritional guiding principles and healthy recipes. Basic nutrition and diet therapy are the two most important factors we should consider to keep our health to the fullest.A person’s diet is composed of the food they eat while nutrition is the means of nourishing our body appropriately. Adequate diet and nutrition means that your body is getting all the vitamins, nutrients and minerals it requires to function at its best level. Therefore, eating a healthy diet and nutrition is your primary way to get good health.Most people believe that a balance of diet and nutrition, including physical activity can help them reach and keep a healthy weight. However, the benefits of good nutrition, outweighs the weight. Good health can also improve heart and other body organs function, including mental health; improve school performance, better wound healing and fast recovery from injury or any diseases. Having enough diet and nutrition in our body system can also boost our immune system, increasing the body’s ability to fight off diseases and infections.Every individual has unique nutritional needs, and every person’s diet and nutrition should meet those specific needs. For instance, an infant requires different diet and nutrition than an adolescent. Also, the nutritional needs of a pregnant woman are much different from those of a toddler. On the other hand, a person’s height, current weight and activity level can also influence the quantity and quality of nutrients their body needs.Here are several tips for healthy diet and nutrition:1.Eat foods that are rich in fiber. Taking in fiber rich foods can make you feel full much longer as they stay extensively in the stomach compared with carbohydrates, tricking your brain that there are still enough foods in your tummy. Thus, keeping you off from food cravings.2. Include fruits and vegetables in your diet and nutrition. It is recommended to eat fresh frozen fruits rather than ready made fruit juice for most of your drinks. Eat adequate amount of dark green leafy vegetables, beans and peas most of the time as they contain lots of fiber.3 Eat lean meats. This is one way to reduce calorie intake, especially fats that go with meats. Other protein-rich foods include fish, peas, pork, seeds, nuts and beans.4 Eat all food groups in moderate amount. Be sure you know the limits of salt, fat and sugar especially those foods that are high in saturated and trans fat as they tend to raise bad cholesterol level in the blood, increasing our risk of having heart diseases.Generally, a healthy diet and nutrition is the one that provides your body balance nutrition. It is necessary to make smart selections from every food group, balance between food and physical activity and obtain most nutrition out of your calories.