Discover Mattress Cleaning Business Opportunity, Start NOW, Benefit $Millions in Free TV Advertising

Mattress Cleaning? When was the Last Time You Cleaned Your Mattress? Clean a mattress…what the heck are you talkin’ about? Mattress cleaning is a newly developing and untapped business opportunity. Mattress cleaning is an absolute necessity, proven and evidenced over the last decade by the steadily decreasing $billions spent by Europeans annually, on respiratory and allergy medications. Nearly 4,000 mattress cleaning businesses have sprouted up throughout Europe in the past twelve years and continue to sprout up there and in other places such as Australia, the Far East, and the Pacific Rim. Now, North America has become virgin territory for the up and coming, mattress cleaning professional.Actually, Mattress Cleaning is Far, Far, from being a New PracticeFor thousands of years, mattress cleaning had been a routine task typically done each spring and if the weather permitted, again in the fall. Mattresses were toted outdoors, propped up against a pine tree, and then had the crap (literally) beaten out them with big tree limbs. Certainly, I suppose around the 1900′s, the use of tree limbs may have been replaced with baseball bats, 2×4′s, hockey sticks, tennis rackets, 9-irons, or whatever else might have been handy and still including the ever present tree limb.Grandma and Grandpa knew decades ago, what the Europeans have recently learned. I now know what grandma and grandpa knew. I can recall back in the ’60′s, that if I wanted to go out on the lake and fish for bluegills, I had to first tote all the mattresses outdoors, prop them up and beat them mercilessly. This laborious and mundane chore slowly evaporated to the point that we have completely forgotten about it. During the ’60′s and beyond, the U.S. population became more and more mobile. Grandparents moved to Florida or Arizona, or maybe stayed behind while their children and grandchildren moved away, thus, this miserable, dusty task, which had no apparent visual change…died.The Connection between Poor Indoor Air Quality and Unhygienic MattressesIndoor air pollution has been pinpointed as the reason for increasing respiratory illnesses, year after year, since 1980. Construction methods implemented in the ’70′s due to the energy crisis, called for improved insulation and more “air-tight” buildings. The negative effect, unknown until recently, is that the decrease in natural ventilation has allowed for an increase in poor indoor air quality, allowed dust mites to thrive, and allowed harmful allergens to accumulate. Within household dust, 80%-90% of the allergenic composition is directly produced by dust mites. Every home in the U.S. has dust mites and over 50% of the homes are infested with dust mites.The dust mite allergen (DMA) called “guanine” found in fecal matter of dust mites, is a very potent digestive enzyme that breaks down and destroys living tissue. An average-sized mattress harbors 2,000,000 dust mites excreting 20 to 30 fecal pellets each day. Due to its light weight, the guanine allergen easily becomes airborne and is so small in size that it is easily inhaled, destroying healthy lung cells. It affects everyone to varying degrees, but has very serious consequences for infants to age five, the elderly, and persons with chronic illnesses. Very unfortunately, this group of people is also the same group that spends 95% of their life indoors. The percentage of new cases of asthma and asthma deaths, have outpaced the population growth across the U.S. and is now at nearly epidemic proportions. The number of persons suffering from allergies has increased likewise.Dust Mites, Government, Health Associations, News Media, and TV HostsThe U.S. Environmental Protection Agency (EPA) has replaced their previous #1 concern, outdoor air quality, with indoor air quality. U.S. health organizations, across the board, have partnered with the EPA to educate the American public of this latest major concern. National, as well as local, news media have aired many television reports and have at their disposal, public service announcements (PSA’s) created by the EPA, ready for broadcasting. (see the EPA’s, new in 2007, website: http://www.noattacks.org ). All major news networks such as FoxNews, CNN, MSNBC, CNBC, and Headline News, have featured prominent personalities such as CNN’s, Dr. Sanjay Gupta, FoxNews’ Dr. Isadore Rosenfeld, NBC’s Matt Lauer and Katie Couric (formerly of NBC) and most recently, on March 21st, 2007, ABC’s “Good Morning America” aired a segment reporting on this alarming issue. Featured on GMA, were two university professors and the CEO of the American Hotel and Lodging Association.Every Day, Major Corporations Promote the Need to Remove Dust MitesIf you still feel the above exposure does not warrant the need to start your own “Home Indoor Allergen Control” business, focusing mainly on the removal of dust mites and DMA’s, then consider this fact. Dozens of big businesses such as; Tempur-Pedic, Trane, Fil-Trete, SC Johnson & Son, Oreck, Bissell, Dyson, and Sharper Image, are all “jumping on the bandwagon” and spending millions of dollars advertising on television, radio, and in the print media. It’s no wonder why, because the potential size of the targeted market is not just huge, it’s magnanimous!Over 20% of the U.S. population suffers from asthma, 50% suffer from allergies and everyone is impacted by the harmful ill-health effects of guanine. Now throw into the mix the “health and wellness” movement that continues to build momentum and retiring baby-boomers with disposable income. That’s big money to be made! Major corporations want their share of the “pie” and are aggressively marketing their products as the “end all/cure all” solution to the problem of indoor air pollution and dust mites. By doing so, this huge spending spree is also educating the public, marketing, and advertising the NEED for YOUR new business opportunity! Are you still not motivated, are your eyes not open to the possibilities, do you need MORE convincing? Okay, no problem, I got more, read the next paragraph for the “kick in the butt” that you need (and maybe, deserve).How Can A Mattress Cleaning Business Compete with Big Corporations?Four words, “their products don’t work!” Every one of the products being aggressively marketed as the “end all/cure all” is a passive, or a static, product that does not “attack” the sources of indoor contaminants. They are “defensive” products that do not take an “offensive” approach. Each one, either in use by itself or in combined use with the other products, still don’t provide the necessary results or provide the necessary relief needed by millions of people.Only a proactive, dynamic offense that attacks, removes, or reduces the contaminant sources to an acceptable level, can achieve positive results. Professional mattress cleaning technicians provide the needed results by using technologically advanced, high-performance HEPA-rated vacuum cleaners designed for servicing “cleanrooms” in the hi-tech field, special UVC light wands with Ultraviolet Germicidal Irradiation (UVGI) capabilities, and odorless, all natural, non-toxic, non-flammable enzyme cleaners. The trained eyes of professional mattress cleaners are also needed to identify the horrifying, blood-sucking bedbugs, which were once nearly eradicated but are now making a come-back.Research the “Mattress Cleaning Business” to See if It’s for YouEnter “dust mites” and “mattress cleaning equipment” or “mattress cleaning business” into the search engine of your choice. Some companies charge $5,000, $9,000 or even $23,000. Do not pay over $2,500. Combine the efforts of U.S. government and the desire of health organizations’ to educate the public, the “Health and Wellness” movement, the ever increasing indoor pollution effects on our health, free national media exposure, corporations advertising the need for the service, the publics awareness of the need for “green” or “environmentally friendly” services, this may very well be…the business opportunity for YOU!

What Are The Greatest Changes In Shopping In Your Lifetime

What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.

As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.

That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.

Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.

Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.

Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.

Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.

That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.

Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.

Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.

My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.

Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.

And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.

All Things Fresh
So there were very many common services such as home deliveries like:

• Farm eggs

• Fresh vegetables

• Cow’s milk

• Freshly baked bread

• Coal for our open fires

Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.

Another used to come every day with fresh vegetables, although my father loved growing his own.

Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.

Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.

My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.

The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.

Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.

Our insurance company even sent a man to collect the weekly premium.

People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.

In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.

Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.

• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.

• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.

• Not many written shopping lists, because mobile phones have taken over.

On a more optimistic note, I hear that book shops are popular again after a decline.

Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.

We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.

Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.

My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.

Traveling To America? New ESTA Registration Mandated January 2009

For years, visitors from certain foreign countries have been able to travel to America without first getting a formal Visa sticker placed in their passport. Implemented in 1998, the “Visa Waiver Program” (VWP) has allowed for visitors of several countries to come to America for tourism or business purposes for up to 90 days without getting a Visa put in their passport. During 2007, more than 15 million visitors from VWP countries arrived in the United States.As of January 12, 2009 America’s new ESTA program requires Visa Waiver Program visitors coming to the U.S. for tourist or business purposes via a plane or ship to “register” online before entering the United States to see if they pose a law enforcement or security risk to the U.S. ESTA is not required for land crossings. Officials are asking that the ESTA registration be done at least 72 hours prior to leaving, but theoretically it is possible to register at the last minute. An ESTA Travel Authorization is free, valid for 2 years, and valid for multiple entries.Here are some Frequently Asked Questions (FAQs) for ESTA Travel Authorization:What Countries Are in the Visa Waiver Program?Andorra, Austria, Australia, Belgium, Brunei, Czech Republic, Denmark, Estonia, Finland, France, Germany, Hungary, Iceland, Ireland, Italy, Japan, Latvia, Liechtenstein, Lithuania, Luxembourg, Monaco, The Netherlands, New Zealand, Norway, Portugal, San Marino, Singapore, Slovakia, Slovenia, South Korea, Spain, Sweden, Switzerland, and the United Kingdom.Where Do I Apply for an ESTA Travel Authorization?A website, operated by the American government, is where you register for ESTA: esta.cbp.dhs.gov. The ESTA information you submit via the computer is compared with certain American law enforcement databases and then either approved or denied. Foreign travelers will not be able to submit ESTA applications at American airports after arriving or at a U.S. Embassy in their country.What if I Don’t Have Plans to Travel to the U.S. Yet?VWP travelers are not required to have specific plans to travel to the United States before they apply for an ESTA Travel Authorization. As soon as VWP travelers begin to plan a trip to visit the U.S., they are encouraged to apply for travel authorization through the ESTA website. Applicants are not required to update their destination addresses or itineraries if they change after their ESTA Travel Authorization has been granted.Does the ESTA Travel Authorization Guarantee Entry to the U.S.?An ESTA Travel Authorization only authorizes a traveler to board an airline or ship for travel to the U.S. under the Visa Waiver Program. After they arrive, travelers who obtained an ESTA Travel Authorization may still be denied entry (also called “admission”) at a U.S. port of entry, such as an American airport. An approved ESTA is not a guarantee of admissibility at an American airport. In all cases, the American airport officers make the final determination whether a foreign traveler can enter the U.S. or not. You still have to establish to the satisfaction of the inspecting officer that you are entitled to be admitted to the U.S. under the Visa Waiver Program.Can I Change My Travel Itinerary?It is possible to change an itinerary on an existing ESTA Travel Authorization; ESTA is designed so that you can update parts of it at any time. Travelers who did not get an ESTA approval may be denied boarding by the airlines, experience delayed processing, or be denied admission to the U.S. at the American airport.What If I Already Have a Valid B1/B2 Visitor Visa?While the ESTA Travel Authorization is completed online with no interview, there are Visas that require a U.S. Embassy interview. The Visa process has separate procedures, which generally require an appointment, travel to a U.S. Embassy, an interview with a Consular Officer, processing time, and the payment of an application fee. If a foreign national already went to the U.S. Embassy and has a valid B1/B2 Visitor Visa pasted in their passport it is not necessary to get an ESTA Travel Authorization because the traveler will be entering with a B1/B2 Visitor Visa and not through the Visa Waiver Program. Keep in mind that an approved ESTA Travel Authorization is not a Visa.Can I Re-Apply for an ESTA Travel Authorization if Denied?Yes, but you must wait at least 10 days to reapply and your circumstances must have changed. Unless there is a change in a substantive fact, re-application will not change the result. Keep in mind that applying for an ESTA Travel Authorization with false information can cause a foreign national to be permanently barred from ever entering America. The ESTA system is designed to try to prevent individuals from changing and manipulating an ESTA entry until they receive an approval.What If I am Denied an ESTA Travel Authorization and Have No Changed Circumstances?There are three types of responses to an ESTA application; approved, pending or travel not authorized (denied). Applicants who receive a “pending” response are advised to check the website 72 hours later. Applicants who are denied will be required to go to a U.S. Embassy to apply for a formal nonimmigrant visa, such as a B1/B2 Visa, which may take months.Can a Traveler Find Out the Reason Why an ESTA Application was Denied?The U.S. Dept. of Homeland Security has stated that travelers may contact the DHS Travel Redress Inquiry Program (DHS TRIP at dhs.gov) but there are no guarantees that information about a denial will be divulged. U.S. Embassies and Consulates are not required to provide details about an ESTA denial nor resolve the issue that caused the ESTA denial.What If I Have a Criminal Record?Only those qualified to travel under the VWP are eligible to pre-register through ESTA. Persons who have been arrested and/or convicted are generally not eligible for VWP and probably require a formal Visa, such as a B1/B2 Visa, to travel to America. If a foreign national has received tickets for speeding (which don’t usually result in an arrest or conviction) they are probably still eligible for the VWP and ESTA. If a foreign traveler has been denied entry into or deported from the U.S., they require a formal Visa.Do Any Other Countries Have a Similar Program?Australia has a program called the Electronic Travel Authority (ETA) that mandates travelers to submit an ETA application electronically through a website requesting permission to travel to Australia. Airlines may refuse to accept passengers who do not have either an approved ETA or Visa to enter Australia.How Long Will the ESTA Application Data be Stored? Who Can Access It?The ESTA Travel Authorization is valid for two years or until the traveler’s passport expires, whichever comes first. The American government will maintain the information for at least 15 years to allow retrieval of the information for law enforcement, national security, or investigatory purposes. Information submitted through ESTA can also be shared with any U.S. government organization.What Information Does the Airlines Get?Airlines will receive confirmation of a passenger’s ESTA status visa the “Advance Passenger Information System” (APIS) which shows whether the ESTA authorization has been granted for a Visa Waiver Program traveler. It is recommended that the traveler print out the ESTA application approval in order to maintain a record of their ESTA application number and to have confirmation of their ESTA status.What About Children?Accompanied and unaccompanied children, regardless of age, are required to obtain an independent ESTA Travel Authorization.What if a Mistake was Made on the ESTA Application?The ESTA website will ask applicants to review their application before submitting it. Also, there is an update function for certain information such as email address, telephone number, or flight information. If an applicant makes a mistake that cannot be “updated,” he will need to submit a new ESTA application.What if I Only Have a Connecting Flight Through the U.S.?Visa Waiver Program visitors who have a connecting flight in the U.S. are required to either have ESTA Travel Authorization or a Visa from a U.S. Embassy in their passport to travel through the U.S. even for a one hour stop. If a traveler is only planning to stop in the U.S. en route to another country, the traveler should enter the words “In Transit” and his final destination in the address lines under the heading “Address While In The United States” on the ESTA application.What Are the Questions on the ESTA Travel Authorization Application?The traveler must provide (in English) biographical data including name, birth date, country of citizenship, country of residence, email address, sex, telephone number, passport information, destination address in the U.S., travel information (round trip airline ticket, flight number and city where you are boarding) as well as questions regarding communicable diseases (chancroid, gonorrhea, granuloma inquinale, HIV, leprosy, lymphogranuloma venereum, syphilis [active], tuberculosis [active], and others), physical or mental disorders, drug addiction problems, arrests, convictions, past history of visa cancellation or denial, and prior deportations from the U.S. The traveler will also be asked whether they are seeking work in the U.S., have ever been deported or tried to get a visa by fraud or misrepresentation. The traveler will be asked if they have ever detained a child of a U.S. Citizen granted custody of the child, and whether they have ever asserted immunity from prosecution.Do I Select “Business” or “Pleasure (Tourist) at the Airport Port of Entry?After the ESTA Travel Authorization is granted, the foreign traveler will be interviewed by government officers at the first American airport they land. The officer will ask what the foreign traveler will be doing in America and the questioning can take up to four hours in a detained setting called “secondary inspection.” The officer may ask the traveler “what else are you doing in America?” repeatedly to try to get “the real” answer. If the traveler is only going to be a tourist, they are not allowed to do any business, including meeting with any attorneys, applying for a bank account, meeting with real estate agents, or other business consulting activities. Even though the traveler is going to conduct just one business meeting while in America, they are required to report it and enter as a business visitor. The business visitor is allowed to participate in tourist activities, but the tourist visitor is not allowed to participate in any business activities. Therefore, if any business might be conducted while in America, it is best to tell the government officers about it at the airport to avoid being accused of lying, put immediately on a plane back to your home country, and barred from America for life.What Else Do Can the Airport Officers Make Me Prove After I Land?The airport officers will ask the traveler proof of a foreign residence (address on foreign driver’s license), whether their intention is to depart at the end of the visit (round trip airline ticket), whether the traveler has a job (letter, paystub, business card) and family in their home country, (marriage certificate, childrens’ birth certificates), and whether the traveler has the money to travel around America (bank statement or credit cards with bank letter showing credit limit). The airport officers are also required to ask where the traveler will stay in America (hotel reservations or friends/relatives’ homes) and have been known to pick up the phone to verify all of the aforementioned information.Can I Be Searched in the American Airport? Am I Entitled to Legal Representation?While being interviewed at the American airport, all luggage (even locked bags) can be searched, as well as the traveler’s body and his/her cell phone (including text messages and phone numbers) and laptop (including hard drive). The officers may “google” a traveler’s name and check out their myspace, Facebook or hyves pages. The traveler is not allowed to be represented by an attorney or even call their attorney while in “secondary inspection.” Bathroom visits, water and food may be limited, so it is best to prepare for such an occasion while still on the plane before landing.Do I Still Have to Go Through the “US-VISIT” Program at the American Airport?Foreign travelers arriving at American airports and seaports must still be photographed and fingerprinted every time they enter the U.S.Who Should I Ask For Help to Fill Out the ESTA Application?The information a traveler provides on the ESTA application can remain in their file with U.S. authorities for a minimum of 15 years – probably longer. If a foreign traveler has some questions about how to answer the questions so as not to be permanently barred from America, it would be prudent to them to pay for a legal consultation with an American Immigration Attorney who is a member of the American Immigration Lawyers Association (AILA). Beware of unauthorized private websites that offer ESTA application assistance for $49.99 – they are usually not authorized to practice immigration law and are asking travelers to pay for a copy of the application questions, which are free on the dhs.gov website.If I Am Denied the ESTA Travel Authorization Will it Effect My Ability to Obtain a Visa at the U.S. Embassy?When the ESTA Travel Authorization is denied, the foreign traveler must make an appointment at a U.S. Embassy in their country to apply for a formal Visa. The U.S. Embassy is operated by the U.S. Department of State and there are no expedited procedures for those who have been denied ESTA Travel Authorization. Because the ESTA program is so new, it is impossible to predict how badly a denial of the ESTA Travel Authorization will impact a traveler’s application for a Visa at a U.S. Embassy or impact their future travel to America in general. American Immigration Attorneys are in close contact with their foreign clients and will share the denial information with each other starting in January 2009. Currently there are no government policies regulating this area of the law, or opportunities to appeal a denial.When Is the a “New” ESTA Travel Authorization Required?A new ESTA Travel Authorization is required during the two years if (1) the traveler is issued a new passport (2) the traveler changes his name (3) the traveler changes his or her gender (4) the traveler’s country of citizenship changes or (5) the circumstances underlying the traveler’s previous responses to any of the ESTA application questions requiring a “yes” or “no” response have changed (such as a new arrest).Can an American Immigration Attorney, Travel Agent or Employer Fill Out the ESTA Application?A third party, such as a relative, travel agent or American Immigration Attorney, is permitted to submit an ESTA application on behalf of a VWP traveler. Be aware that the traveler is still responsible under the law for the answers submitted on his or her behalf by a third party.Over 68,000 travelers have already voluntarily registered by using the ESTA online system in the last few months. Applicants are reminded to obtain a new “e-passport” which has an integrated computer chip capable of storing biographic information from the data page, as well as other biometric information, when registering with ESTA.