Mattress Cleaning? When was the Last Time You Cleaned Your Mattress? Clean a mattress…what the heck are you talkin’ about? Mattress cleaning is a newly developing and untapped business opportunity. Mattress cleaning is an absolute necessity, proven and evidenced over the last decade by the steadily decreasing $billions spent by Europeans annually, on respiratory and allergy medications. Nearly 4,000 mattress cleaning businesses have sprouted up throughout Europe in the past twelve years and continue to sprout up there and in other places such as Australia, the Far East, and the Pacific Rim. Now, North America has become virgin territory for the up and coming, mattress cleaning professional.Actually, Mattress Cleaning is Far, Far, from being a New PracticeFor thousands of years, mattress cleaning had been a routine task typically done each spring and if the weather permitted, again in the fall. Mattresses were toted outdoors, propped up against a pine tree, and then had the crap (literally) beaten out them with big tree limbs. Certainly, I suppose around the 1900′s, the use of tree limbs may have been replaced with baseball bats, 2×4′s, hockey sticks, tennis rackets, 9-irons, or whatever else might have been handy and still including the ever present tree limb.Grandma and Grandpa knew decades ago, what the Europeans have recently learned. I now know what grandma and grandpa knew. I can recall back in the ’60′s, that if I wanted to go out on the lake and fish for bluegills, I had to first tote all the mattresses outdoors, prop them up and beat them mercilessly. This laborious and mundane chore slowly evaporated to the point that we have completely forgotten about it. During the ’60′s and beyond, the U.S. population became more and more mobile. Grandparents moved to Florida or Arizona, or maybe stayed behind while their children and grandchildren moved away, thus, this miserable, dusty task, which had no apparent visual change…died.The Connection between Poor Indoor Air Quality and Unhygienic MattressesIndoor air pollution has been pinpointed as the reason for increasing respiratory illnesses, year after year, since 1980. Construction methods implemented in the ’70′s due to the energy crisis, called for improved insulation and more “air-tight” buildings. The negative effect, unknown until recently, is that the decrease in natural ventilation has allowed for an increase in poor indoor air quality, allowed dust mites to thrive, and allowed harmful allergens to accumulate. Within household dust, 80%-90% of the allergenic composition is directly produced by dust mites. Every home in the U.S. has dust mites and over 50% of the homes are infested with dust mites.The dust mite allergen (DMA) called “guanine” found in fecal matter of dust mites, is a very potent digestive enzyme that breaks down and destroys living tissue. An average-sized mattress harbors 2,000,000 dust mites excreting 20 to 30 fecal pellets each day. Due to its light weight, the guanine allergen easily becomes airborne and is so small in size that it is easily inhaled, destroying healthy lung cells. It affects everyone to varying degrees, but has very serious consequences for infants to age five, the elderly, and persons with chronic illnesses. Very unfortunately, this group of people is also the same group that spends 95% of their life indoors. The percentage of new cases of asthma and asthma deaths, have outpaced the population growth across the U.S. and is now at nearly epidemic proportions. The number of persons suffering from allergies has increased likewise.Dust Mites, Government, Health Associations, News Media, and TV HostsThe U.S. Environmental Protection Agency (EPA) has replaced their previous #1 concern, outdoor air quality, with indoor air quality. U.S. health organizations, across the board, have partnered with the EPA to educate the American public of this latest major concern. National, as well as local, news media have aired many television reports and have at their disposal, public service announcements (PSA’s) created by the EPA, ready for broadcasting. (see the EPA’s, new in 2007, website: http://www.noattacks.org ). All major news networks such as FoxNews, CNN, MSNBC, CNBC, and Headline News, have featured prominent personalities such as CNN’s, Dr. Sanjay Gupta, FoxNews’ Dr. Isadore Rosenfeld, NBC’s Matt Lauer and Katie Couric (formerly of NBC) and most recently, on March 21st, 2007, ABC’s “Good Morning America” aired a segment reporting on this alarming issue. Featured on GMA, were two university professors and the CEO of the American Hotel and Lodging Association.Every Day, Major Corporations Promote the Need to Remove Dust MitesIf you still feel the above exposure does not warrant the need to start your own “Home Indoor Allergen Control” business, focusing mainly on the removal of dust mites and DMA’s, then consider this fact. Dozens of big businesses such as; Tempur-Pedic, Trane, Fil-Trete, SC Johnson & Son, Oreck, Bissell, Dyson, and Sharper Image, are all “jumping on the bandwagon” and spending millions of dollars advertising on television, radio, and in the print media. It’s no wonder why, because the potential size of the targeted market is not just huge, it’s magnanimous!Over 20% of the U.S. population suffers from asthma, 50% suffer from allergies and everyone is impacted by the harmful ill-health effects of guanine. Now throw into the mix the “health and wellness” movement that continues to build momentum and retiring baby-boomers with disposable income. That’s big money to be made! Major corporations want their share of the “pie” and are aggressively marketing their products as the “end all/cure all” solution to the problem of indoor air pollution and dust mites. By doing so, this huge spending spree is also educating the public, marketing, and advertising the NEED for YOUR new business opportunity! Are you still not motivated, are your eyes not open to the possibilities, do you need MORE convincing? Okay, no problem, I got more, read the next paragraph for the “kick in the butt” that you need (and maybe, deserve).How Can A Mattress Cleaning Business Compete with Big Corporations?Four words, “their products don’t work!” Every one of the products being aggressively marketed as the “end all/cure all” is a passive, or a static, product that does not “attack” the sources of indoor contaminants. They are “defensive” products that do not take an “offensive” approach. Each one, either in use by itself or in combined use with the other products, still don’t provide the necessary results or provide the necessary relief needed by millions of people.Only a proactive, dynamic offense that attacks, removes, or reduces the contaminant sources to an acceptable level, can achieve positive results. Professional mattress cleaning technicians provide the needed results by using technologically advanced, high-performance HEPA-rated vacuum cleaners designed for servicing “cleanrooms” in the hi-tech field, special UVC light wands with Ultraviolet Germicidal Irradiation (UVGI) capabilities, and odorless, all natural, non-toxic, non-flammable enzyme cleaners. The trained eyes of professional mattress cleaners are also needed to identify the horrifying, blood-sucking bedbugs, which were once nearly eradicated but are now making a come-back.Research the “Mattress Cleaning Business” to See if It’s for YouEnter “dust mites” and “mattress cleaning equipment” or “mattress cleaning business” into the search engine of your choice. Some companies charge $5,000, $9,000 or even $23,000. Do not pay over $2,500. Combine the efforts of U.S. government and the desire of health organizations’ to educate the public, the “Health and Wellness” movement, the ever increasing indoor pollution effects on our health, free national media exposure, corporations advertising the need for the service, the publics awareness of the need for “green” or “environmentally friendly” services, this may very well be…the business opportunity for YOU!
Discover Mattress Cleaning Business Opportunity, Start NOW, Benefit $Millions in Free TV Advertising
Arenas in Digital Marketing
Introduction to digital marketing:Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.Ways to do digital marketing:1. Search Engine Optimization2. PPC3. Email Marketing (factors such as subject line, quality, and personalization are matters)4. Social Media Marketing5. Digital Display Marketing6. Mobile Marketing7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)8. Traditional Marketing MethodsStrategies and their Introduction:1. Search Engine Optimization (SEO):SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.That’s why SEO is more worthwhile over time. This includes:• Keyword Analysis• On page optimization (optimizing a website in page level)• Off page optimization (building quality back links to web site and to web pages)• Building authority for brand terms (This includes company profiles in major Social networks)• Website health checkups (checking technical issues)• Analytics Reports (Provides how our campaigns are working by seeing traffic)2. PPC:PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.Google AdWords is the most popular PPC program.Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.3. Email Marketing:Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.Important things to consider:Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)Step 2: A service like Aweber.com, mailchimp.com can be handy for instant reply messages and managing newsletter campaigns.Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.4. Social Media Marketing:Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.First, define your goals. What are you trying to get out of social media?Strategy: This starts with identifying right channels for the type of business we are in.Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & PinterestStep 2: using photo sharing services like Flicker, Instagram etc…using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com etc…Step 3: Starting activities which represents your company business sector.Step 4: Building a community at these third party Social Sites.Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.5. Digital Display marketing:• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.6. Mobile Marketing:Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.• Optimizing website for mobile is important.Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.7. Content Marketing:Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.Note: This content marketing alone will work with almost all other online marketing campaigns.8. Traditional Marketing Methods:Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.Television: Advertisements (paid)Radio: Advertisements (paid)Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).News created by a program which offers some of the services to public for free (earned)Magazines: Advertisements (paid)Conclusion:Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.
S&P 500 Biotech Giant Vertex Leads 5 Stocks Showing Strength
Your stocks to watch for the week ahead are Cheniere Energy (LNG), S&P 500 biotech giant Vertex Pharmaceuticals (VRTX), Cardinal Health (CAH), Steel Dynamics (STLD) and Genuine Parts (GPC).
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While the market remains in correction, with analysts and investors wary of an economic downturn, these five stocks are worth adding to watchlists. S&P 500 medical giants Vertex and Cardinal Health have been holding up, as health-care related plays tend to do well in down markets.
Steel Dynamics and Genuine Parts are both coming off strong earnings as both the steel and auto parts industries report optimistic outlooks. Meanwhile, Cheniere Energy saw sales boom in the second quarter as demand in Europe for natural gas continues to grow.
Major indexes have been making rally attempts with the Dow Jones and S&P 500 testing weekly support on Friday. With market uncertainty, investors should be ready for follow-through day breakouts and keep an eye on these stocks.
Cheniere Energy, Cardinal Health and VRTX stock are all on IBD Leaderboard.
Cheniere Energy Stock
LNG shares rose 1.1% to 175.79 during Friday’s market trading. On the week, the stock advanced 3.1%, not from highs, bouncing from its 21-day and 10-week lines earlier in the week.
Cheniere Energy has been consolidating since mid-September, but needs another week to forge a proper base, with a potential 182.72 buy point formed on Aug. 10.
Houston-based Cheniere Energy was IBD Stock Of The Day on Thursday, as the largest U.S. producer of liquefied natural gas eyes strong demand in Europe.
Even though natural gas prices are plunging in the U.S. and Europe, investors still see strong LNG demand for Cheniere and others.
The U.K. government confirmed last week that it is in talks for an LNG purchase agreement with a number of companies, including Cheniere.
In the first half of 2021, less than 40% of Cheniere’s cargoes of LNG landed in Europe. That jumped to more than 70% through this year’s second quarter, even as the company ramped up new export capacity. The urgency of Europe’s natural gas shortage only intensified last month. That is when an explosion disabled the Nord Stream 1 pipeline from Russia that had once supplied 40% of the European Union’s natural gas.
In Q2, sales increased 165% to $8 billion and LNG earned $2.90 per share, up from a net loss of $1.30 per share in Q2 2021. The company will report Q3 earnings Nov. 3, with investors seeing booming profits for the next few quarters.
Cheniere Energy has a Composite Rating of 84. It has a 98 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share price movement with a 1 to 99 score. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 41.
Vertex Stock
VRTX stock jumped 3.4% to 300 on Friday, rebounding from a test of its 50-day moving average. Shares climbed 2.2% for the week. Vertex stock has formed a tight flat base with an official buy point of 306.05, according to MarketSmith analysis.
The stock has remained consistent over recent weeks, while the relative strength line has trended higher. The RS line tracks a stock’s performance vs. the S&P 500 index.
Vertex Q3 earnings are on due Oct. 27. Analysts see EPS edging up 1% to $3.61 per share with sales increasing 16% to $2.2 billion, according to FactSet.
The Boston-based global biotech company dominates the cystic fibrosis treatment market. Vertex also has other products in late-stage clinical development that target sickle cell disease, Type 1 diabetes and certain genetically caused kidney diseases. That includes a gene-editing partnership with Crispr Therapeutics (CRSP).
In early August, Vertex reported better-than-expected second-quarter results and raised full-year sales targets.
S&P 500 stock Vertex ranks second in the Medical-Biomed/Biotech industry group. VRTX has a 99 Composite Rating. Its Relative Strength Rating is 94 and its EPS Rating is 99.
CRISPR Stocks: Will Concerns Over Risk Inhibit Gene-Editing Cures?
Cardinal Health Stock
CAH stock advanced 3.2% to 73.03 Friday, clearing a 71.22 buy point from a shallow cup-with-handle base and hitting a record high. But volume was light on the breakout. CAH stock leapt 7.3% for the week.
Cardinal Health stock’s relative strength line has also been trending up for months.
The cup-with-handle base is part of a base-on-base pattern, forming just above a cup base cleared on Aug. 11.
Cardinal Health, based in Dublin, Ohio, offers a wide assortment of health care services and medical supplies to hospitals, labs, pharmacies and long-term care facilities. The company reports that it serves around 90% of hospitals and 60,000 pharmacies in the U.S.
S&P 500 stock Cardinal Health will report Q1 2023 earnings on Nov. 4. Analysts forecast earnings falling 26% to 96 cents per share. Sales are expected to increase 10% to $48.3 billion, according to FactSet.
Cardinal Health stock ranks first in the Medical-Wholesale Drug/Supplies industry group, ahead of McKesson (MCK), which is also showing positive action. CAH stock has a 94 Composite Rating out of 99. It has a 97 Relative Strength Rating and an EPS rating of 73.
Steel Dynamics Stock
STLD shares shot up 8.5% to 92.92 on Friday and soared 19% on the week, coming off a Steel Dynamics earnings beat Wednesday night.
Shares blasted above an 88.72 consolidation buy point Friday after clearing a trendline Thursday. STLD stock is 17% above its 50-day line, definitely extended from that key average.
Steel Dynamics’ latest consolidation could be seen as part of a larger base going back six months.
Steel Dynamics topped Q3 earnings views with EPS rising 10% to $5.46 while revenue grew 11% to $5.65 billion. The steel producer’s outlook is optimistic despite weaker flat rolled steel pricing. STLD reports its order activity and backlogs remain solid.
The Fort Wayne, Indiana-based company is among the largest producers of carbon steel products in the U.S. It engages in metal recycling operations along with steel fabrication and produces myriad steel products.
How Millett Grew Steel Dynamics From A Three Employee Business
STLD stock ranks first in the Steel-Producers industry group. STLD stock has a 96 Composite Rating out of 99. It has a 90 Relative Strength Rating, an exclusive IBD Stock Checkup gauge for share-price movement that tops at 99. The rating shows how a stock’s performance over the last 52 weeks holds up against all the other stocks in IBD’s database. The EPS rating is 98.
Genuine Parts Stock
GPC stock gained 2.8% to 162.35 Friday after the company topped earnings views with its Q3 results on Thursday. For the week GPC advanced 5.1% as the stock held its 50-day line and is in a flat base.
GPC has an official 165.09 flat-base buy point after a three-week rally, according to MarketSmith analysis.
The relative strength line for Genuine Parts stock has rallied sharply to highs over the past several months.
On Thursday, the Atlanta-based auto parts company raised its full-year guidance on growth across its automotive and industrial sales.
Genuine Parts earnings per share advanced 19% to $2.23 and revenue grew 18% to $5.675 billion in Q3. GPC’s full-year guidance is now calling for EPS of $8.05-$8.15, up from $7.80-$7.95. The company now forecasts revenue growth of 15%-16%, up from the earlier 12%-14%.
During the Covid pandemic, supply chain constraints caused a major upheaval in the auto industry, sending prices for new and used cars to record levels. This has made consumers more likely to hang on to their existing vehicles for longer, driving mileage higher and boosting demand for auto replacement parts.
Fellow auto stocks O’Reilly Auto Parts (ORLY) and AutoZone (AZO) have also rallied near buy points amid the struggling market. O’Reilly reports on Oct. 26.
IBD ranks Genuine Parts first in the Retail/Wholesale-Auto Parts industry group. GPC stock has a 96 Composite Rating. Its Relative Strength Rating is 94 and it has an EPS Rating of 89.