Introduction to digital marketing:Digital Marketing can be defined as promoting of brands or products and services using all forms of digital advertising. Digital marketing uses Television, Radio, Internet, mobile and any form of digital media to reach customers in a timely, relevant, personal and cost-effective manner.Ways to do digital marketing:1. Search Engine Optimization2. PPC3. Email Marketing (factors such as subject line, quality, and personalization are matters)4. Social Media Marketing5. Digital Display Marketing6. Mobile Marketing7. Content Marketing (It also includes blogs, eBooks, webinars, White papers and a variety of other outlets.)8. Traditional Marketing MethodsStrategies and their Introduction:1. Search Engine Optimization (SEO):SEO helps to make a website to be founded in Search Engine Results Page (SERP) for desired Keywords. SEO helps to build a brand.Process: Measurable link-building and the creation of quality viral content are respectable marketing processes that work.SEO’s return on investment (ROI) fluctuates as PPC (see below) rises and falls, and organic search results are more trusted than paid advertising.That’s why SEO is more worthwhile over time. This includes:• Keyword Analysis• On page optimization (optimizing a website in page level)• Off page optimization (building quality back links to web site and to web pages)• Building authority for brand terms (This includes company profiles in major Social networks)• Website health checkups (checking technical issues)• Analytics Reports (Provides how our campaigns are working by seeing traffic)2. PPC:PPC helps to get traffic from Search Engines for targeted keyword terms. The benefit of this process is that, we are going to pay only for the clicks that we have received.Google AdWords is the most popular PPC program.Strategy: Identifying converting keywords, effective bidding process to keep the costs low etc…PPC marketing provides instant results because it generates visitors quickly and also lets you measure your budget and ROI appropriately. Becoming well-versed in Google AdWords helps your company take full advantage of the potential benefits of PPC marketing.3. Email Marketing:Email Marketing is most traditional form of digital marketing, yet it gives exceptional results if we can personalize every email.Important things to consider:Step 1: gathering email IDs list. (Offering something like a PDF, eBook etc… , at our website, can be helpful to gather recipients email IDs.)Step 2: A service like Aweber.com, mailchimp.com can be handy for instant reply messages and managing newsletter campaigns.Step 3: Personalization is very important for a successful email campaigns. Personalization should be in Subject line, Body of the Message.And the factors like catchy “Subject line” and “brief message” motivates the recipient to visit the targeted page.News Letters: They are a wonderful way to engage with our community by sending weekly or monthly newsletters.4. Social Media Marketing:Social Media is the most and the very cost effective digital marketing strategy to engage with existing customers and to build a brand name across different Social Media communities.First, define your goals. What are you trying to get out of social media?Strategy: This starts with identifying right channels for the type of business we are in.Step 1: creating business profiles on Social Networks: Facebook, Twitter, LinkedIn, Google+ & PinterestStep 2: using photo sharing services like Flicker, Instagram etc…using video sharing services like YouTube, Vimeo etc…
using PPTs sharing service like SlideShare…
using PDF sharing services like Scribd.com, SlideShare.com etc…Step 3: Starting activities which represents your company business sector.Step 4: Building a community at these third party Social Sites.Step 5: Develop an editorial calendar to plan when posts go up, or manage your social media content stream through a platform such as Hoot suite.5. Digital Display marketing:• This includes paid advertisements (mostly image banner ads and video ads) on websites, portals, blogs which related to our industry.• This works well because the pages displaying these advertisements are conveying something throughout their website, which is our business industry. So, the rate of converses is good in this process.• With this display marketing we can raise traffic from the ad providing site and thus we might gain some leads with conversion rate strategies.6. Mobile Marketing:Before going to start this campaign we need to be sure that can we offer our services which can be accessible through mobile phones? If yes, then optimize your site for mobile phones.• Optimizing website for mobile is important.Mobile marketing includes… mobile search, content presentation (optimized site), display ads (PPC) and mobile compatible emails.7. Content Marketing:Content Marketing is a popular trend in digital marketing as it includes blogs, eBooks, webinars, White papers and a variety of other outlets.All these are signals for freshness of the website. Google likes the sites which updated frequently and provides great deal of info.The information that we provide should answer some question or show some solutions to a problem. So that it will gain respect and can be shared at online.Note: This content marketing alone will work with almost all other online marketing campaigns.8. Traditional Marketing Methods:Digital marketing not only depends on internet. Apart from that it extends beyond this by including other channels such as mobile phones or cell phones, display banner ads, SMS /mms and digital outdoor etc…
All of these can be effectively used to build a brand name for an organization. Most of these are paid and when we have some campaign regards any public service that we can offer, we can get coverage by the following media for free of cost. In other words, they are earned.Television: Advertisements (paid)Radio: Advertisements (paid)Newspapers: Advertisements (paid) and News created by any activity done by organization (earned).News created by a program which offers some of the services to public for free (earned)Magazines: Advertisements (paid)Conclusion:Strategies made for an organization are completely depends on their business model, the products they offering and the types of services they offer etc… However these are main and most used methods in best digital marketing service and we can inter relate them for any desired results.
Arenas in Digital Marketing
The Four Most Effective Ways to Consolidate and Repay Your Debt
We all know how difficult it is to stay ahead of everyday bills. Perhaps you are finding it difficult to stay one step ahead with payments to creditors? As with most of us, I daresay you find you have too much month and too little money! There are ways of reducing your burden of debt and taking advantage of low interest rates, however – methods such as consolidating bills which have high interest rates into a single, affordable payment.Consolidating your debts will go a long way to avoiding the harassment from creditors and collection agencies alike and put you firmly back in the driving seat – in full control of your finances and payments to your creditors. There is a plethora of different methods of consolidating your debts and paying off bills: this will become clearer as you read on. Basically, there are 4 ways to consolidate multiple debts into a single monthly payment. Below I have provided you with an overview of each consolidation methods:1. Balance Transfer
2. Debt/Bill Consolidation Program
3. Personal Debt Consolidation Loan
4. Secured Debt Consolidation LoanBalance TransferThis option is meant specifically for individuals who need to consolidate personal credit card debts. If one of your credit cards has a low interest rate but carries a large credit limit then it is possible to transfer balances from other credit cards to this one, thereby helping to reduce your debt burden to some extent. It would be advisable, however, to ensure you read through the terms and conditions associated with the balance transfer thoroughly, prior to transferring any balance onto another credit card.These credit cards with low interest rates, invariably offering 0%, enable you to transfer balances from other cards: when you do this you will be charged a balance transfer fee which is generally in the region of 2 to 4% of the balance transferred. The 0% rate usually lasts for the period of 6 to 12 months, after which the interest rate is likely to be increased. It is at this time, when interest rates increase, that you look to transfer the balance on this credit card onto a new credit card offering 0% interest. This is how you make your credit card work to your benefit.You do have to adhere to certain regulations when you transfer your balance to a credit card offering 0% interest. As an example, you may not be able to purchase goods with this credit card and if you attempt to do so, the 0% interest rate becomes null and void and you will find, as a result, the interest rate on this card will probably go sky high!Debt/Bill Consolidation ProgramYou may not be in a position to apply for a balance transfer on your credit cards for one reason or another, in which case you would be better advised to seek professional help to consolidate your debts. Try applying to one of the online consolidation services to arrange to consolidate your bills. These services provide bill consolidation programs that will make it much easier for you to pay off your debts.The first step, once you apply for a bill consolidation program, is for a Debt Consultant to review your full financial situation. The Debt Consultant will then liaise with your creditors in an attempt to reduce the interest rates on your accounts. Reducing or freezing the interest rates on outstanding bills goes a long way to help make your debt repayments affordable. The best thing about these consolidation programs is that they relieve you from the stress of juggling several payments together.Personal Debt Consolidation LoanThe concept behind this kind of loan is to lump all your outstanding bills together – regardless of whether they are credit cards, payday loans, student loans etc – and then, from the money your receive from the personal debt consolidation loan, pay off each one in a single lump payment. The advantage of a personal debt consolidation loan is the single low monthly payment you make, together with an interest rate on a single loan as opposed to interest rates on a number of bills mounting up into lots of unmanageable payments.Secured Debt Consolidation LoanYou need to have collateral in order to be accepted for a secured loan. Basically, these are home equity loans which can be used to pay off all your debts using a large lump sum you obtain with this secured loan, effectively ending up with just a single payment – that of the secured debt consolidation loan. As long as you don’t subsequently take out further credit of any sort once you have paid off everything you owe, this loan would be an excellent idea to help you get back on your feet. You do have to be fairly disciplined with yourself and turn down the offer of any further credit, otherwise you will be back in the same situation you were in before. The main disadvantage of this secured loan is that, if you default on your payments, you risk losing your home if the bank or loan company applies for a foreclosure order.SummaryDiscipline is the key to getting rid of all your debts. You need to avoid re-using any of the accounts that you have just paid off, otherwise you will be exactly back where you started – with the addition of further debts in the shape of the secured or unsecured loan you took out to clear this plethora of bills. Do everything in your power to avoid getting back into the unmanageable situation you were in before: leave your credit cards in the drawer at home and maintain as much of a frugal lifestyle as you can until all your bills are completely clear. If, in the future, you take out credit to fund your lifestyle, ensure you pay your bills on time, with no late payments and no defaults. As long as you only take out the credit you can afford to pay back you can face the future without stress or worry.
What Are The Greatest Changes In Shopping In Your Lifetime
What are the greatest changes in shopping in your lifetime? So asked my 9 year old grandson.
As I thought of the question the local Green Grocer came to mind. Because that is what the greatest change in shopping in my lifetime is.
That was the first place to start with the question of what are the greatest changes in shopping in your lifetime.
Our local green grocer was the most important change in shopping in my lifetime. Beside him was our butcher, a hairdresser and a chemist.
Looking back, we were well catered for as we had quite a few in our suburb. And yes, the greatest changes in shopping in my lifetime were with the small family owned businesses.
Entertainment While Shopping Has Changed
Buying butter was an entertainment in itself.
My sister and I often had to go to a favourite family grocer close by. We were always polite as we asked for a pound or two of butter and other small items.
Out came a big block of wet butter wrapped in grease-proof paper. Brought from the back of the shop, placed on a huge counter top and included two grooved pates.
That was a big change in our shopping in my lifetime… you don’t come across butter bashing nowadays.
Our old friendly Mr. Mahon with the moustache, would cut a square of butter. Lift it to another piece of greaseproof paper with his pates. On it went to the weighing scales, a bit sliced off or added here and there.
Our old grocer would then bash it with gusto, turning it over and over. Upside down and sideways it went, so that it had grooves from the pates, splashes going everywhere, including our faces.
My sister and I thought this was great fun and it always cracked us up. We loved it, as we loved Mahon’s, on the corner, our very favourite grocery shop.
Grocery Shopping
Further afield, we often had to go to another of my mother’s favourite, not so local, green grocer’s. Mr. McKessie, ( spelt phonetically) would take our list, gather the groceries and put them all in a big cardboard box.
And because we were good customers he always delivered them to our house free of charge. But he wasn’t nearly as much fun as old Mr. Mahon. Even so, he was a nice man.
All Things Fresh
So there were very many common services such as home deliveries like:
• Farm eggs
• Fresh vegetables
• Cow’s milk
• Freshly baked bread
• Coal for our open fires
Delivery Services
A man used to come to our house a couple of times a week with farm fresh eggs.
Another used to come every day with fresh vegetables, although my father loved growing his own.
Our milk, topped with beautiful cream, was delivered to our doorstep every single morning.
Unbelievably, come think of it now, our bread came to us in a huge van driven by our “bread-man” named Jerry who became a family friend.
My parents always invited Jerry and his wife to their parties, and there were many during the summer months. Kids and adults all thoroughly enjoyed these times. Alcohol was never included, my parents were teetotallers. Lemonade was a treat, with home made sandwiches and cakes.
The coal-man was another who delivered bags of coal for our open fires. I can still see his sooty face under his tweed cap but I can’t remember his name. We knew them all by name but most of them escape me now.
Mr. Higgins, a service man from the Hoover Company always came to our house to replace our old vacuum cleaner with an updated model.
Our insurance company even sent a man to collect the weekly premium.
People then only paid for their shopping with cash. This in itself has been a huge change in shopping in my lifetime.
In some department stores there was a system whereby the money from the cash registers was transported in a small cylinder on a moving wire track to the central office.
Some Of The Bigger Changes
Some of the bigger changes in shopping were the opening of supermarkets.
• Supermarkets replaced many individual smaller grocery shops. Cash and bank cheques have given way to credit and key cards.
• Internet shopping… the latest trend, but in many minds, doing more harm, to book shops.
• Not many written shopping lists, because mobile phones have taken over.
On a more optimistic note, I hear that book shops are popular again after a decline.
Personal Service Has Most Definitely Changed
So, no one really has to leave home, to purchase almost anything, technology makes it so easy to do online.
And we have a much bigger range of products now, to choose from, and credit cards have given us the greatest ease of payment.
We have longer shopping hours, and weekend shopping. But we have lost the personal service that we oldies had taken for granted and also appreciated.
Because of their frenetic lifestyles, I have heard people say they find shopping very stressful, that is grocery shopping. I’m sure it is when you have to dash home and cook dinner after a days work. I often think there has to be a better, less stressful way.
My mother had the best of both worlds, in the services she had at her disposal. With a full time job looking after 9 people, 7 children plus her and my dad, she was very lucky. Lucky too that she did not have 2 jobs.